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Senior Social Media Manager at Earnin

Mid-Senior level

What You’ll Do

  • Analyze and evaluate social media campaigns and strategies
  • Develop comprehensive social channel strategy and content strategy across all Earnin properties.
  • Content creation that supports and builds the Earnin brand among current and future Community Members.
  • Develop KPI and reporting structure for regular leadership and executive updates.
  • Co-marketing campaigns with Earnin partners, research organizations and employer partners.
  • Drive channel growth and engagement, without sacrificing Earnin’s relationship with its communities.
  • Support development of brand campaigns, sponsorships and giveaways.
  • Drive development of social influencer program. Regularly interface with influencers and other key organizations to drive awareness and engagement.
  • Monitor competitors and trends in the social space.
  • Monitor social space for brand and related topics/conversations.
  • Amplify relevant company news and announcements.
  • Engage daily with our audience responding to likes, comments, shares.
  • Reputation management monitoring customer questions and feedback.

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