Primary Function
Our Technology Client’s Incubation & Disruptive Innovation team is looking to grow its social media presence across all major applications. We are searching for a Social Media Manager to own the department’s internal Yammer channels and guide strategy and editorial as well as provide general social writing support as they expand across handles.
This individual will work directly with the Head of Marketing – Incubation & Disruptive Innovation.
Duties & Responsibilities
- Curate content that aligns with IDI and Incubator department goals and values to build a consistent social presence
- Maintain and execute a comprehensive social media strategy for the building and managing of corporate handles including Twitter, Instagram, TikTok, and LinkedIn, including editorial planning, content strategy, engagement strategy, KPIs and benchmarks
- Build, own and facilitate social media editorial processes and communications across the Client’s global social media ecosystem to enable content sharing and amplification across channels
- Plan and schedule content and adjust the social media editorial calendar as needed, prioritizing content on each platform for maximum impact
- Write and produce content for IDI and Incubator Yammer channels
- Leverage research, social listening, and data analysis to distill meaningful and actionable insights
- Pull data and insights for analytics measurement and reporting from the tools and teams who contribute to our priority social media accounts for holistic reporting
- Determine best practices and provide context and guidance for social media content development
- Communicate the centralized social media editorial calendar with the regions and geos and other stakeholders as needed
- Synthesize technical writing and transform information into digestible, engaging copy presented in the cohesive voice of the department
Skills & Qualifications
- A global strategic mindset and capable of partnering with stakeholders across the organization to bring excellence to Client’s social media
- A strong grasp of Twitter, Instagram, TikTok, and LinkedIn features and functionality, with an understanding of how to optimize and schedule social media content for maximum results on each platform
- Has a finger on the pulse of new trends and best practices, with the ability to understand historical, current, and future trends in the digital content and social media space
- An understanding of social media metrics, A/B testing, and how to analyze and translate results into editorial optimization that ties directly back to social strategy
- An ability to source content and identify voices to spotlight that align with department strategy
- An ability to easily and simply articulate complex ideas
- Is comfortable taking the lead and owning social channel development with a “roll up your sleeves” attitude
- Highly organized and impeccable project management skills with the ability to manage multiple content pipelines
- Capable of leading and growing a social team from the ground up
- A strong social writer capable of authoring engaging email, web copy and social content