From the Ad: Do you have expert knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media channels and best practices? Do you have experience doing audience and buyer persona research? Are you passionate about social media KPIs and measuring the success of a campaign?
You Will:
- Be responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement
- Monitor site metrics, respond to reader comments, and oversee creative design
- Develop, implement, and manage the social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools such as Buffer
- Attend educational conferences
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales, and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train others in the team
You Have:
- BS degree in Marketing or relevant field
- Minimum of 2 years of experience as a Social Media Specialist or a similar role
- Experience using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and social media best practices
- Understanding of SEO and web traffic metrics
- Experience doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- A team player attitude and demeanor
- Stellar time-management skills
- Great interpersonal and communication skills