I hope you get an employee discount on furniture too.
Job Responsibilities
Content Management
- Play key role in tactical execution of content strategy on Mybobs.com
- Write copy that embodies the brand, captures the product and category story and supports SEO efforts for product descriptions and special content
- Maintain managed content areas on mybobs.com via eCommerce Content Management Systems (CMS)
- Collaborate with eCommerce, Creative, UX and IT partners to ensure content management planning is consistent with project milestones and timelines
- Maintain Store Listings and FAQs working closely with CX team to educate and empower the customer
- Adherence to ADA guidelines for managed content areas
- Support cross-functional product reviews strategy, serving as a key stakeholder and point person for maintaining and moderating product reviews within the platform
- Utilize site analytics enabling data-driven decisions about product placement and presentation to drive conversion and AOV
- Influence content creation and personalization efforts with data, analytics, competitive analysis and knowledge of best practices for a digital user experience for retail
Site Merchandising
- Maintain and merchandise the online product catalog via data-entry directly in the eCommerce Content Management System
- Optimize presentation of products and product information based on customer and competitive insights and strategic goals
- Play a key role in growing the Direct Ship program
Continuous Improvement & Optimization
- Optimize content management tactics and workflows to drive operational efficiencies
- Perform competitive and industry research to understand consumer needs, emerging trends and best-in-class eCommerce content
- Support special projects
UAT Collaboration
- Support testing and implementation of system features and defect resolution
Training & Adoption
- Collaborate with Marketing, Merchandising, IT, Customer Experience, Store Operations, Customer Care, and external vendor partners to drive a best-in-class ecommerce experience, sales, operational efficiencies, and other KPIs
- Participate in education/training sessions for the Content Management System
- Create and maintain procedural documentation and train fellow eCommerce Content Specialists
Qualifications
- Expertise: 1+ years experience in eCommerce, online Merchandising, or Digital Content Creation, preferably in Home Furnishings industry
- Digital-first: Tech-savvy with curiosity and enthusiasm for digital and media trends
- Driven: Ability to work under pressure, prioritize, meet tight deadlines and work independently (including remote work)
- Copywriting: Excellent copywriting skills, with emphasis on creating product stories and product marketing
- Multi-tasker: Able to accommodate flexible work schedule during critical business periods
- Bookworm: Minimum Bachelor’s Degree in eCommerce, Communications, Digital Content Creation, Merchandising, Marketing or equivalent field
- Detail-oriented: Detail and results-oriented with a strong work ethic while having excellent organizational and communication skills
- Achievement-focused: Energetic and highly productive with a positive attitude and passion for style, merchandising and ecommerce
- Creative: Keen eye for style and design with ability to understand and employ best practices for user experience and interaction, content, website navigation and hierarchy
- Tooled-up: Experience with eCommerce Content Management systems preferred; Bloomreach experience a plus; SAP Hybris PCM experience plus a working knowledge of SEO principles and basic HTML skills