Another reputation manager title. sounds like a good job.
Responsibilities:
- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Develop organizational elements to implement a proactive process for capturing happy, loyal customer online reviews.
- Monitor trends in social media tools, applications, channels, design, and strategy.
- Implement ongoing education to key stakeholders to remain highly effective at soliciting reviews.
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to the appropriate management team.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.
- Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns to maximize results.
- Spot opportunities to generate positive social media coverage, and managing social media at events and initiatives.
- Provide Social Media listening & Online Reputation Management for prospects and new and existing customers and generate and present actionable insights to maintain a positive sentiment for the brand.
- Work with our paid media and SEO managers in developing the best process for our customers’ digital experience.
- Develop facility-targeted review & social media strategies to increase social views, the total number of reviews, and the overall average review rating for needed locations.
- Understand how to develop a larger local & national audience using major Social Media channels and positive brand awareness.
- Report monthly on the review/reputation performance of target facilities compared to their local competitors.